Prof. Dr. Andreas Otterbach

Expert for appreciative leadership

Speaker, trainer, host and member of the executive team of the “Sustainable Management” initiative

Andreas Otterbach is a Professor of Business Administration and Management at Stuttgart Media University. He combines his academic research with his long-standing experience in the professional sphere and in management. As a management expert, Andreas also holds training and keynote speeches on management topics. His key areas of expertise are the subjects of constructive management, hidden champions, the 50plus generation and employer branding.

“Don't part with your illusions. When they are gone, you may still exist, but you have ceased to live.”

Mark Twain

Training and presentation focal points:

  • Appreciative leadership
  • Business management excellence – learning from hidden champions
  • Employer branding: Becoming a top employer with strategy
  • Diversity management: The charm of diversity in the company
  • The 50plus generation - the opportunities presented by an ageing society
  • Successful sales management


Education/qualification/professional experience:

  • Since 2016: Dvct-certified coach
  • Since 2016: Systemic coach, change manager and business mediator
  • Since 2014: Member of the executive board, Sustainable Management Initiative (Stuttgart)
  • since 2011 Professor of Business Administration, Stuttgart Media University, Academic Dean for the Print Media Management course (since 2014)
  • Since 2011: Speaker, trainer, host
  • Since 2004: Associate Professor for the Masters Course in International Finance, University of Applied Sciences for Economics and the Environment (Nürtingen)
  • Since 1992: A variety of specialist publications, presentations and lectureships at universities in Germany
  • 1992-2011 specialist positions and management positions in the area of financial services, consulting and renewable energy
  • 2006: Masters degree in Banking Administration (ADG Montabaur)
  • 1996: Doctorate as Dr. rer. pol. (University of Bamberg)
  • 1992: Masters degree in Business Administration (University of Bamberg)
  • 1987: Bank Clerk (Volksbank Pforzheim)



German and English